Owned SaaS Build Profiles
The distance between an interesting idea and an operating SaaS product is filled with hard decisions. These products show what happens when product thinking, architecture, engineering, and go-to-market clarity stay connected from the beginning.
The VSL Factory brings the moving parts of video sales letter production into a focused product experience—showing how a specialized workflow can become software built around the work itself.
AI Script Coverage Pro turns a specialized professional workflow into an accessible software experience, giving screenwriters clear paths into screenplay analysis, coverage, and market-focused feedback.
Challenger Pro shows what focused product execution looks like: a proof-based challenge concept developed from a blank canvas into an operating multi-tenant SaaS product in four months.
The Dossier reframes high-stakes preparation around the person—not just the meeting—turning public professional information into a focused product experience for understanding a counterpart.
The product is closer than it feels