AI Strategy • Growth Systems • Custom Software

YOUR BUSINESS DESERVES
WALL STREET–GRADE TECHNOLOGY

I spent 25 years engineering systems where failure wasn't an option — trading floors, billion-dollar healthcare platforms, mission-critical infrastructure. Now I apply that same discipline to local marketing systems, AI strategy, and custom software for businesses ready to outpace their competition.

Book a Free 30-Min Strategy Call → See How I Can Help
25+ Years in the Trenches • 1500+ Active Product Users • 3 Live SaaS Products • Microsoft & Cisco Certified • 25+ Years in the Trenches • 1500+ Active Product Users • 3 Live SaaS Products • Microsoft & Cisco Certified •
What I Do

Three Problems. One Engineer.

Most businesses bounce between agencies, freelancers, and consultants trying to solve interconnected problems in silos. I handle all three under one roof — with the kind of rigor that comes from building systems where millions moved every second.

Marketing analytics

Local Business Marketing

Customers on Autopilot

Your website gets traffic but no calls. Your ads run but nothing converts. I build end-to-end marketing machines that turn strangers into customers and customers into regulars — with AI doing the heavy lifting around the clock.

Built for: Service businesses, wellness practices, professional firms, local operators
See the full system
AI strategy

AI Audits & Strategy

Stop Guessing, Start Gaining

Nobody's told you which processes AI should actually touch in your business — or how much it'll save you. I map your operations, find the money you're leaving on the table, and hand you a roadmap with real numbers attached.

Built for: Leadership teams, ops managers, companies where "use AI" has stalled
Explore the audit
Software development

Custom Software

Ship It. For Real.

Agencies quoted six figures and six months. I build production-ready MVPs, AI-powered platforms, and multi-tenant SaaS applications — solo, fast, and with architecture that won't collapse when real users show up.

Built for: Founders, product teams, anyone with a napkin sketch that deserves to be real
See what I build
Local Business Marketing

Your Marketing Isn't Broken. It's Disconnected.

You don't need another SEO vendor. You need every piece of your marketing connected into a single system — where a Google search at 11pm turns into a booked appointment by morning, without you lifting a finger. I call it the Outcome Journey.

  • Conversion-engineered websites — SEO, Google Business, local dominance
  • AI that works while you sleep — Chatbots, SMS assistants, phone receptionists
  • Automated revenue cycles — Drip campaigns, review engines, win-back sequences
  • Numbers you can actually read — Real-time dashboards, strategy calls, ongoing tuning
See If This Fits Your Business →
outcome-journey.sys
New Leads (Mo)
142 ▲ 12%
Booking Rate
28% ▲ 4%
11:47 PM — Website Chat Appointment Booked ✓
Missed Call — 2:15 PM AI SMS Follow-up ✓
Form Submission Callback in 90 sec ✓
5-Star Review Left Auto-Reply Queued
Proof It Works

Real Products. Real Users. Real Revenue.

Every one of these started as an idea, became an MVP, and grew into a product serving real customers — built solo, from scratch.

The AI Film School

The AI Film School

1500+ Users

AI writing tools built specifically for screenwriters — scene analysis, dialogue polish, character arcs, and structure feedback. Grown organically, generating recurring revenue.

Next.js Supabase GPT-5.3 Stripe
Challenger Pro

Challenger Pro

Multi-Tenant SaaS

Gamification platform for creators on Whop.com. Concept to fully operational multi-tenant SaaS in 4 months — complex iframe architecture, tenant isolation, AI-powered challenges.

React Whop SDK Iframe Arch
AI Script Coverage Pro

AI Script Coverage Pro

Pro Tool

Professional-grade screenplay analysis in minutes instead of days. Structure, character, dialogue, and marketability scoring — at a fraction of human reader costs.

Claude PDF Parsing Analytics
AI Audits & Strategy

Everyone's Talking About AI.
Nobody's Showing You the ROI.

Your team is drowning in repetitive work. Your competitors just automated half of it. The AI tools you bought last quarter? Collecting dust. I start with your P&L, not the hype — and show you exactly where AI creates real dollars-and-cents impact.

Opportunity Assessment

Your starting point

For companies exploring AI for the first time. Find out where the opportunities are before committing to a larger engagement.

  • → Deep-dive stakeholder interviews
  • → Current workflow and pain point review
  • → Competitive AI landscape analysis
  • → Prioritized opportunity report ranked by ROI
Get Started
Most Popular

Full Strategic Audit

The complete picture

For companies ready to build an actionable AI strategy with ROI projections, vendor recommendations, and a 90-day roadmap.

  • → Everything in Assessment
  • → Process mapping across departments
  • → Tech stack and integration review
  • → ROI projections and tool recommendations
  • → 90-day implementation roadmap
Get Strategy

Transformation Partnership

I roll up my sleeves

For companies ready to implement now. Includes hands-on buildout, custom workflows, team training, and 90 days of advisory support.

  • → Everything in Strategic Audit
  • → Hands-on implementation of first initiatives
  • → Custom prompt engineering and workflows
  • → Team training sessions
  • → 90-day advisory and optimization
Discuss Partnership
Software Development

I've Built the Cathedral. I Know When You Don't Need One.

Trading platforms where a one-second outage costs more than your annual revenue. Healthcare systems processing billions. I've engineered at that scale — which is exactly why I know how to build your MVP lean, fast, and right.

01

MVP & Validation Sprints

Idea to testable product in 2-4 weeks. Strip it to the core hypothesis and build just enough to prove the market.

02

Custom Applications

Internal tools, customer portals, data dashboards, API integrations — built to your exact workflow, not a vendor's idea of what you need.

03

AI-Native Products

GPT and Claude baked into your product with proper guardrails, fallbacks, and UX that users actually trust. Not just demos — production-grade.

04

Multi-Tenant SaaS

Proper tenant isolation, Stripe billing, admin tooling, and the architecture decisions that separate startups that scale from startups that break.

Tell Me What You're Building →

The Tech Stack

Modern, proven technologies. No experimental frameworks. No resume-driven development. Just tech that ships and scales.

Frontend
Next.js, React, TypeScript, Tailwind CSS
Backend
Node.js, Supabase Edge Functions
Database
Supabase (PostgreSQL), Prisma ORM
AI / LLM
OpenAI Codex 5.3, Anthropic Claude Code 4.6
Payments
Stripe, PayPal
Infrastructure
Vercel, Cloudflare, GitHub CI/CD
Authentication
Supabase Auth, OAuth 2.0, JWT
APIs & Integrations
REST, GraphQL, Webhooks
Testing
Vitest, Playwright, Jest
Analytics
PostHog, Google Analytics, Plausible
Email & Messaging
Resend, Twilio, SendGrid
DevOps
Docker, GitHub Actions, Turborepo
Automation
n8n, Make, Zapier
Creative & Media Tools
Nano Banana, Veo 3.1, SeedDance, ElevenLabs

From local businesses to enterprise teams, I design AI strategies, revenue systems, and custom software that create clarity, efficiency, and competitive advantage. No fluff. No bloated teams. Just senior-level engineering that delivers results.

The Person Behind the Platform

I Quit the Corner Office to Actually Build Things

I'm Mark. For 25 years, I was the engineer companies called when the system had to work — no exceptions. International investment banks trusted me with their trading infrastructure. Billion-dollar healthcare organizations put me in charge of the platforms their business ran on.

I collected the certifications, led the architecture teams, sat in the executive meetings. And somewhere along the way, I realized I'd stopped doing the thing I was actually great at: building.

So I walked away. Launched Screenwriting.AI (1500+ users). Built AI Script Coverage Pro for the film industry. Developed Challenger Pro from blank canvas to multi-tenant SaaS in four months. Now I bring that same energy to businesses that need real engineering behind their growth — not another vendor collecting retainers.

Mark Wellington

Outcomes, Not Output

What changed in your business is all that matters. I don't measure success by hours logged or features shipped — I measure it by revenue gained, time saved, and problems eliminated.

Simplest Path Wins

Complexity is easy. Simple that works is hard. Every line of code, every workflow, every strategy gets pressure-tested against one question: is there a simpler way that still delivers?

Velocity Over Vanity

Shipped beats polished. A working prototype in two weeks teaches more than six months of planning ever will. Get it live, get it real, then iterate with actual data.

Honesty First

No inflated scopes. No manufactured urgency. If the answer is "you're fine without me," that's exactly what you'll hear. Trust is the foundation — everything else is built on top of it.

Questions You're Probably Thinking

Marketing & General
How is this different from hiring a marketing agency?
Agencies assign you a junior account manager who runs the same playbook they run for everyone else. I'm a senior engineer who builds a custom system for your specific business — and I'm the one doing the work, not delegating it to someone you'll never meet. You get one person who knows your business, not a rotating cast of coordinators.
I'm not technical — will I understand what's happening?
You don't need to understand the technology any more than you need to understand how your car engine works to drive it. I give you a dashboard that shows calls, leads, and bookings in plain numbers. We have a monthly strategy call where I walk you through what's working and what we're adjusting. You see outcomes, not code.
How long before I actually see results?
Some pieces go live in the first week — your website, Google Business optimization, and AI tools can start capturing leads almost immediately. Real momentum builds over 60-90 days as SEO, review engines, and automated follow-ups compound. I'll show you early signals within the first 30 days so you're never guessing.
What happens if it's not working — am I locked into a long contract?
After the initial setup period, marketing engagements are month-to-month. I don't keep clients by locking them in — I keep them by making their phone ring. If the numbers aren't moving, we'll have an honest conversation about why and what to change. If I'm not the right fit, I'll tell you.
AI Audits & Strategy
What exactly is an AI audit? I keep hearing about AI but I don't know where to start.
That's exactly what the audit solves. I sit down with your team, map out your actual day-to-day operations, and identify the specific places where AI can save you real time and money — not in theory, but in your business with your workflows. You walk away with a prioritized list of opportunities ranked by ROI, not a generic whitepaper about "the future of AI."
We already bought some AI tools but nobody's really using them. Can you help?
That's the most common situation I walk into. Companies buy ChatGPT licenses or some AI platform, everyone plays with it for a week, and then it collects dust because nobody mapped it to an actual workflow. The audit identifies why adoption stalled, whether you have the right tools in the first place, and builds a concrete plan to get actual value from what you're already paying for.
What does the deliverable actually look like? What do I walk away with?
A clear, readable report that your leadership team can act on. It includes a map of your current workflows, the specific AI opportunities I identified, projected time and cost savings for each one, tool recommendations with actual vendor names and pricing, and a phased roadmap showing what to tackle first. No filler, no fluff — just the plan.
Software Development & MVPs
I have an idea for an app but I'm not technical. Can you help me figure out if it's worth building?
That's one of my favorite conversations to have. Half the value of the discovery call is helping you figure out what to build — and more importantly, what not to build. I'll help you identify the core hypothesis your idea needs to prove, strip it down to the minimum feature set that tests it, and give you a straight answer on timeline and cost before anything gets built.
How fast can you actually build an MVP?
Most MVPs ship in 4-8 weeks. I built Challenger Pro — a full multi-tenant SaaS platform with Stripe billing, AI features, and complex architecture — from blank canvas to production in four months, solo. A focused MVP with a clear scope is significantly faster. The key is being ruthless about what goes in v1 and what waits.
I got a quote from an agency for six figures. Why would working with you be different?
Agencies staff your project with a project manager, a designer, two junior developers, and a QA person — and you're paying for all of them plus their margin. I'm one senior engineer who architects and builds the entire thing. No handoffs, no communication overhead, no game of telephone between your vision and the person writing the code. You get a leaner build, faster delivery, and direct access to the person making every technical decision.
Do I own the code when it's done?
Yes. Full stop. Upon final payment, you own all custom code, all assets, and the complete codebase. I'll set you up with your own GitHub repository, your own hosting accounts, and documentation so you or any future developer can pick it up and keep going. No hostage situations, no proprietary lock-in.
What happens after launch? Do you just hand it off and disappear?
I offer an optional maintenance retainer for ongoing bug fixes, feature additions, and infrastructure monitoring. But even without a retainer, I build everything with clean, documented code on standard technology — Next.js, React, Supabase, Stripe — so any competent developer can maintain it. You're never dependent on me, but I'm available if you want continuity.